The Wilshire Center Business Improvement District (WCBID) celebrated Earth Day in the heart of one of Los Angeles's multicultural and busiest areas on Friday, April 22, 2011. Reef Check and other groups involved in sustainable development and conservation efforts offered information to the public and to students from nearby schools. The event closed with a public showing of the movie Avatar. For more information on the event please visit http://www.wilshirecenter.com/earthday/.